
Business Intelligence is the ability to transform data into information, and information into knowledge, so that you can optimize the decision-making process in business.
Business intelligence acts as a strategic factor for a company or organization, generating a potential competitive advantage, which is none other than providing privileged information to respond to business problems: entry to new markets, promotions or offers of products, elimination of Islands of information, financial control, optimization of costs, production planning, analysis of customer profiles, profitability of a concrete product, etc ...